Build Your Business with Postcard Marketing: A Realtor’s Secret to Success

Build Your Business with Postcard Marketing: A Realtor’s Secret to Success

Hey, I'm Kasie Gray from Ukiah, and as a licensed Realtor for nearly eight years, I’ve built a successful business focused on repeat and referral clients. One of my best-kept secrets? Postcard marketing—yes, good old-fashioned snail mail! In this blog post, I'll briefly explain why I love postcard marketing, who I send them to, and how you can use this strategy to grow your real estate business.

Why Postcard Marketing?

With all the noise online and constantly changing algorithms, postcards offer a tangible way to stay in front of your target audience. Here's why I think postcard marketing is so effective:

• Visibility: Your postcards are right in your clients’ hands—no worrying about algorithms or ad spend. Even if they toss it, they’ll still see it.
• Targeted Reach: You can send postcards to specific neighborhoods, demographics, or your existing database.
• Brand Recognition: With consistent, well-designed postcards, you reinforce your brand every time they show up in someone's mailbox.
• Trust Building: Every touchpoint builds trust and reminds clients that you're the expert when buying or selling a home is time.

How to Nail Postcard Design

The key to success with postcard marketing is design. It needs to be clean, high-quality, and on-brand to stand out and avoid being tossed in the trash. I highly recommend using a platform like Canva to make sure your designs match your overall brand. For example, if your postcards, emails, and Instagram posts all look and feel the same, clients will feel like you're everywhere—reinforcing your presence and professionalism.

Here’s a tip: I use Coffee & Contracts to resize my Instagram designs into postcards, making sure everything from social media to snail mail feels cohesive.

Who to Send Postcards To

In the beginning, your contact list is your goldmine! From your hairstylist to your dentist, you can grow your list by asking people for their mailing addresses. Here are a few ways to build your list:

• Ask for mailing addresses in casual conversation.
• Post on social media asking who wants to be on your mailing list.
• Use a CRM to track your contacts and stay organized.

You can also grow your reach by posting on Instagram, using landing pages like Flowdesk to collect mailing addresses, or by diving into Every Door Direct Mail to reach specific neighborhoods.

The Importance of Choosing the Right Farm

When it comes to farming, the right area is key. Consider your ideal clients—are they first-time buyers, move-up buyers, or seniors? Once you know your target audience, use tools like Every Door Direct Mail and RPR to zero in on the neighborhoods that align with your strategy. Don’t forget to sprinkle in some personalized, hand-written notes to show your sincerity and further nurture relationships.

Timing & Frequency

If you’re just getting started, aim to send postcards at least twice a year, ideally more. Here's a glimpse into my mailing schedule:

• January: Magnet calendars
• March: Spring cleaning tips with vendor coupons
• June: Local events guide
• August: Market Update
• October: Pumpkin patch event invite
• December: Holiday card

Each postcard ties back to one of my three business pillars: move-up buyers, cleaning tips, and local events.

Maximizing Your Budget

Before you start, it's essential to calculate your budget. For example, if you have 200 people on your list and it costs about $200 per mailer, you can comfortably send out five mailers a year without breaking the bank. It’s also important to track your ROI—how many leads, referrals, or sales are coming from your postcard efforts?

To make it easier, I provide a spreadsheet in my course that helps you track all of this!

Ready to Take Your Business to the Next Level?

If you're ready to implement postcard marketing into your real estate business, I’ve got you covered. My Postcard Marketing Course goes into detail about:

• Understanding your target market
• Designing effective postcards
• Building your sphere of influence
• Choosing the right farm area
• Budget-friendly mailing strategies
• Tracking your ROI

Plus, it comes with 12 customizable postcard templates, 2 spreadsheets, discounts, and helpful links to companies I use for my mailers!

Learn More and Get Started

• Learn more about buying a home: https://kasie.realtor/buying-a-home
• Access my Postcard Marketing Course: https://stan.store/kasierealtor/p/build-your-business-with-postcard-marketing-plan-
• Get your FREE HOME-BUYING GUIDE now: https://kasie.realtor/buying-a-home

Thank you for reading! If you have any questions or need help implementing your postcard marketing strategy, feel free to reach out. Let’s grow your business, one postcard at a time!