Build Your Business with Postcard Marketing: A Realtor’s Secret to Success

Build Your Business with Postcard Marketing: A Realtor’s Secret to Success Hey, I'm Kasie Gray from Ukiah, and as a licensed Realtor for nearly eight years, I’ve built a successful business focused on repeat and referral clients. One of my best-kept secrets? Postcard marketing—yes, good old-fashioned snail mail! In this blog post, I'll briefly explain why I love postcard marketing, who I send them to, and how you can use this strategy to grow your real estate business. Why Postcard Marketing? With all the noise online and constantly changing algorithms, postcards offer a tangible way to stay in front of your target audience. Here's why I think postcard marketing is so effective: Visibility: Your postcards are right in your clients’ hands—no worrying about algorithms or ad spend. Even if they toss it, they’ll still see it. Targeted Reach: You can send postcards to specific neighborhoods, demographics, or your existing database. Brand Recognition: With consistent, well-designed postcards, you reinforce your brand every time they show up in someone's mailbox. Trust Building: Every touchpoint builds trust and reminds clients that you're the expert when buying or selling a home is time. How to Nail Postcard Design The key to success with postcard marketing is design. It needs to be clean, high-quality, and on-brand to stand out and avoid being tossed in the trash. I highly recommend using a platform like Canva to make sure your designs match your overall brand. For example, if your postcards, emails, and Instagram posts all look and feel the same, clients will feel like you're everywhere—reinforcing your presence and professionalism. Here’s a tip: I use Coffee & Contracts to resize my Instagram designs into postcards, making sure everything from social media to snail mail feels cohesive. Who to Send Postcards To In the beginning, your contact list is your goldmine! From your hairstylist to your dentist, you can grow your list by asking people for their mailing addresses. Here are a few ways to build your list: Ask for mailing addresses in casual conversation. Post on social media asking who wants to be on your mailing list. Use a CRM to track your contacts and stay organized. You can also grow your reach by posting on Instagram, using landing pages like Flowdesk to collect mailing addresses, or by diving into Every Door Direct Mail to reach specific neighborhoods. The Importance of Choosing the Right Farm When it comes to farming, the right area is key. Consider your ideal clients—are they first-time buyers, move-up buyers, or seniors? Once you know your target audience, use tools like Every Door Direct Mail and RPR to zero in on the neighborhoods that align with your strategy. Don’t forget to sprinkle in some personalized, hand-written notes to show your sincerity and further nurture relationships. Timing & Frequency If you’re just getting started, aim to send postcards at least twice a year, ideally more. Here's a glimpse into my mailing schedule: January: Magnet calendars March: Spring cleaning tips with vendor coupons June: Local events guide August: Market Update October: Pumpkin patch event invite December: Holiday card Each postcard ties back to one of my three business pillars: move-up buyers, cleaning tips, and local events. Maximizing Your Budget Before you start, it's essential to calculate your budget. For example, if you have 200 people on your list and it costs about $200 per mailer, you can comfortably send out five mailers a year without breaking the bank. It’s also important to track your ROI—how many leads, referrals, or sales are coming from your postcard efforts? To make it easier, I provide a spreadsheet in my course that helps you track all of this! Ready to Take Your Business to the Next Level? If you're ready to implement postcard marketing into your real estate business, I’ve got you covered. My Postcard Marketing Course goes into detail about: Understanding your target market Designing effective postcards Building your sphere of influence Choosing the right farm area Budget-friendly mailing strategies Tracking your ROI Plus, it comes with 12 customizable postcard templates, 2 spreadsheets, discounts, and helpful links to companies I use for my mailers! Learn More and Get Started Learn more about buying a home: https://kasie.realtor/buying-a-home Access my Postcard Marketing Course: https://stan.store/kasierealtor/p/build-your-business-with-postcard-marketing-plan- Get your FREE HOME-BUYING GUIDE now: https://kasie.realtor/buying-a-home Thank you for reading! If you have any questions or need help implementing your postcard marketing strategy, feel free to reach out. Let’s grow your business, one postcard at a time!

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The Gray Guide to Moving Up in Real Estate. GET IT FOR FREE!

The Gray Guide to Moving Up in Real Estate [Music] Today, we're going to talk about the part of real estate that's not so black and white. This is the full rundown of my guide to moving up, which I call the Gray Guide. Hi, my name is Kasie Gray. I'm a Realtor, broker associate, and a mom, and I love helping people love where they live. One of the processes in real estate that I absolutely love is the move-up process. You bought the house a few years ago, your family has grown, you're looking for more space, more land, room for your kids to grow, your family to grow, and you have saved up a bunch of equity. You've probably advanced in your career, you are making more, you're saving more, you're spending less, and you're looking to invest in yourself and your future. How do you do that? By moving up. That is what the American dream is all about. You buy a house, you move up, and you may buy a bigger house and use that equity and continue to build your wealth through real estate. This guide to moving up goes over all of the things you need to know when you are buying and selling at the same time. There are a lot of ins and outs and different options to consider. About Me In the guide, you'll find my resume, which talks a bit about me. I got my real estate license in 2016 and my broker license in 2019. Since then, I've sold over $50 million in real estate, and I love helping families, specifically because that's the journey I'm on at the moment. Financing Options There are additional financing options if you don't want to sell before you buy: Bridge Loan: This loan covers the next house using the collateral of selling your current home within a set timeframe. Home Equity Line of Credit: This option is useful if you decide to rent out your current home. Ensure that your payment is low enough to be covered by the rental income. Considerations for Transitioning Current Market: Assess if your house is ready and prepped for a quick sale. Inventory: Evaluate the inventory in your price bracket. Two Mortgages: Determine your comfort level with paying two mortgages if you buy first. Moving Fees: Plan for potential costs if you sell before you buy. Listing and Buying Process The listing process with me includes: Meeting to figure out a price and prep your house for sale. Listing the property, going through showings, offers, and negotiations. Finalizing the offer, contract, inspection, and closing details. The buying process involves: Getting pre-approved and looking at houses. Making an offer, acceptance, and starting the timeline. Completing disclosures, inspection, appraisal, and loan contingencies. Closing escrow. Strategic Approach We aim for a seamless process by having your property picture-ready and listed as "coming soon" on MLS. We write offers on properties you're interested in until one accepts us as contingent on the sale of your current home. Client Testimonials My clients have plenty of good things to say about me, so check out my Google reviews. If you're a past client and haven't left a review yet, you know what to do next! Free Guides and Resources Explore recommended vendors Unlock all things Ukiah Free Move-Up Guide Get this free guide down below and schedule your consultation today. Check out your home's value for free through the link provided. I am honored to have helped many families transition from their current home to their next forever home. Whether it's moving up to a bigger home or downsizing, I'm here to help. If you're considering spreading your wings, even with a low interest rate, it could be a great move for you and your family. Thank you so much for watching my in-depth look at the Gray Guide, and I will see you in the next video.  

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Should Your Home Sell For More?

Are you thinking of selling your home and wondering what kind of return you might see? Today, we're diving into real data, comparing recent sales to original purchase prices for various Ukiah properties. Market Insights: This isn't a one-size-fits-all analysis. Here are some examples from the last 3 months: Lockwood Drive: Purchased in 2005 for $300,000, foreclosed on in 2022 for $333,000, and recently sold for $230,000. This case highlights the impact of foreclosure on property value. Yos Drive: Bought in 1996 for $170,000, this multi-unit property recently sold for an impressive $535,000! Success Stories and Missed Opportunities: Oakmanor Drive: Purchased for $198,000 in 2011, this home saw significant appreciation, selling for $485,000 in 2021. However, the subsequent owner may not have maximized profit, selling in 2024 for $499,000. Washo Drive: This property demonstrates smart investment. Bought for $127,000, it recently sold for a significant gain at $480,000. A Cautionary Tale: Booneville Road: This large property (3,800 sq ft) had a rollercoaster ride. Purchased in 2003 for $636,000, it sold for $1.6 million in 2007, then dropped to $619,000 in 2012. Finally, it sold in 2024 for $1.1 million after a lengthy listing period. Deerwood Anomaly: This property serves as a reminder of market fluctuations. Sold for $325,000 in 2021, it recently dropped drastically to $87,500 in 2024. The Takeaway: While real estate can be a great investment, market conditions, and individual circumstances can affect returns. Ready to Unlock Your Ukiah Home's Potential? Get a free automated valuation of your property below! Want to Learn More? Market Updates Videos: Explore market trends and insights on my YouTube channel (link below). FREE Guide to Unlocking Ukiah: Discover valuable resources to navigate the Ukiah market (link below). Thinking of Buying or Selling? Let's connect! Visit my website (link below) to get started. See you next time!   Links: Free Home Valuation: [link to free home valuation tool] Market Updates Videos: https://www.youtube.com/playlist?list=PL6LH-BGuv0J6uS9xw9VeHresKzrP5UNrN FREE Guide to Unlocking Ukiah:https://kasie.realtor/unlockingukiah Kasie Gray Realtor: https://kasie.realtor

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